"I NOW HAVE MANY OF THE TOOLS I NEED TO MOVE MY BUSINESS TO THE NEXT LEVEL."
-Marijke Couch, CPB
ABOUT THE COURSE
EASY TO FOLLOW, POWERFUL, AND COMPREHENSIVE.
Master Your Pricing is a wonderful combination of expert pricing advice and a step-by-step guide. It walks you through the pricing fundamentals, and then helps you explore new ways to create value.
In addition to the high quality video, the workbook and pricing spreadsheet are professional tools that make the process even more appealing and rewarding.
HERE'S WHAT YOU GET
6 HOURS OF VIDEO
High quality videos hosted by a world-class instructor.
"Alex's easy-going step-by-step style makes for great learning."
"I found the spreadsheet extremely valuable. If someone uses just this tool they will increase their productivity and revenue."
–Lynne Moore, CPB
Workbooks guide you through each lesson.
You'll want to share them with your management team, so you're all on the same page.
"THIS COURSE WILL INCREASE MY COMPANY'S REVENUE, GROSS MARGIN, AND CUSTOMER SATISFACTION THIS YEAR."
– 100% of course attendees
HOW IT WORKS
A step-by-step approach,
each lesson building on the others,
so you always feel comfortable.
The Amazing Power of Price and Confidence.
Pricing power, 3 biggest mistakes, the pricing box, the first C of pricing, real-world examples. An introduction to the FREE Pricing Spreadsheet.
YOU'LL START SEEING AREAS OF PRICING IMPROVEMENT IN YOUR BUSINESS
The Second C: Costs.
Fixed and variable costs. Factoring in the future. Shifting from ceiling to floor. How the Pricing Spreadsheet automatically recommends basic prices. Real-world examples.
YOU'LL DEVELOP A CORE PRICING STRUCTURE FOR YOUR OFFERINGS
How Competition Affects Pricing
Direct and in-direct, status quo as competition, using the Pricing Spreadsheet to do competitive analysis, using the Competitive Analysis Chart (Normal, Challengers, Opportunities) to uncover pricing opportunities, examples.
YOU'LL DISCOVER NEW MARKET AND PRICING OPPORTUNITIES
Understanding the Economic Value to Clients.
We are NOT our client, willingness to pay vs ability to pay, tangible and intangible value, alignment, consistency, experience. How to quantify your client's perception of value. How to increase your client's perception of value.
YOU'LL UNCOVER AREAS WHERE YOU'RE PROBABLY PRICING TOO LOW
Infinite Pricing Potential: Context's Affect on Value.
Perspective, people, problems, situations, competition. "Likers" vs "Lovers". "Payers" vs "Consumers". How to create a map of margin opportunity.
YOU'LL CHANGE YOUR PRICING FROM A BARRIER INTO AN INVITATION TO BUY
The Pricing Performance Plan.
How to create a 91-day Pricing Performance Plan that leads to increased sales and gross margin, happier clients, and a strengthened vision.
YOU'LL PUT WHAT YOU'VE LEARNED INTO PRACTICE!
Why It's So Important To Properly Understand Your Pricing
Pricing supports - or undermines - everything your company does.
All your product development, all the services you've crafted, all your marketing efforts, your entire reputation needs to be consistent with your pricing. When it's done wrong - disaster!
But when it's done right:
And to top it off, your customers are more satisfied. When prices are aligned with customer expectations, when customers have choices, when they see your prices reflecting your confidence - their overall satisfaction goes up.
PRAISE FOR "MASTER YOUR PRICING"
“So inspiring! Really great resources, Alex is so generous and that is simply amazing. Encouragement and just a good kick in the pants.”
“Alex was funny and engaging and made an otherwise boring and difficult topic easy to understand.”
WHO SHOULD TAKE THIS COURSE?
Now is the best time to design your perfect pricing approach!
You'll find hidden pockets of profitability inside your company – guaranteed!
Offer a powerful new service to your clients using these concepts (and workbook and spreadsheet).
My 30 Day 100% Money Back Guarantee
You will use YOUR business as a living case study throughout this course. You will work with YOUR costs and YOUR customers and YOUR products and services.
You will end up with a completely personalized and detailed, 91-day week-by-week plan that WILL improve your pricing, your profitability and your clients' satisfaction.
I guarantee it.*
* I literally guarantee it with this 30 day 100% money back guarantee:
"If, for any reason or no reason, you are unsatisfied with this course, simply let me know by email along with a copy of your completed pricing worksheet within 30 days from the date you purchased the course. I'll refund the money you paid immediately." -Alex Glassey
Alex Glassey is founder and managing director of AlexGlassey.com, an online leadership development company helping business owners succeed in their venture and their life. He is the creator of StratPad, and the author of Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business.
Alex is the successful founder of multiple companies, and the creator of several high-impact online courses including "Master Your Pricing" and "Master Your Cashflow".
He has empowered over 200,000 business owners around the world with his courses, software, speaking and coaching.
FREQUENTLY ASKED QUESTIONS
HOW DOES THE COURSE WORK (AN OVERVIEW)?
You'll receive 6 video lessons online, one at a time. Completing each video unlocks the next one.
I'll invite you to do a short assignment between each lesson so you can immediately apply that day's lesson to your own business. In this way, you'll actually go through the 6 Step Perfect Pricing Process using your business as a living case study.
I invite you to email me any questions that occur to you as you go through the lessons.
You'll receive the Pricing Workbook (a PDF) and you'll also get access to the online Pricing Worksheet (a Google Doc and an Excel version).
You'll be able to watch the videos as many times as you like for 90 days so you can reinforce your learning and hone your pricing skills. Of course, the workbook and the pricing spreadsheet are yours forever.
1. HOW MUCH TIME SHOULD I RESERVE FOR EACH LESSON?
Great question – it depends! :-)
Each video lesson is about an hour. In addition, there's a small assignment after each lesson. I've designed them to take between 15 and 30 minutes. However, if you're a real keener, there are a couple of assignments that you could spend more time on, if you wanted to.
To be comfortable and get the most out of your investment of time and money, you should set aside 75 – 90 minutes for each lesson.
2. WHAT HAPPENS AFTER I PURCHASE MASTERING THE ART OF PRICING?
After you submit your order you'll receive an email confirmation. I'll also send you a detailed email with everything you need to join the course and access the videos, Workbook and Spreadsheet.
3. WHAT IF THIS COURSE DOESN'T MEET MY NEEDS?
No problem. I offer a full 30 day money-back guarantee. Here's my promise to you: "If, for any reason or no reason, you are unsatisfied with this course, simply let me know by email along with a copy of your completed pricing worksheet within 30 days from the date you purchased the course. I'll immediately refund the money you paid."
4. IS MY PAYMENT INFORMATION SECURE?
Yes. All payments are processed through our third-party payment processor who guarantees their security. We do not store your payment details on our own systems.
5. HOW LONG WILL I HAVE ACCESS TO THE COURSE MATERIALS?
You will have access to the videos for 90 days from the date of purchase. You can download the Pricing Workbook to your computer and keep it forever. The online Pricing Spreadsheet is a Google Docs and will be available to you forever.
HAVE OTHER QUESTIONS? Please email them to me directly.